Press Release Blog

First, the old saying, “the squeaky wheel gets the grease”, answers the the above question very well.

Second, by sending your news to the media you are letting them know that you exist and subtly demanding there attention.

Third, your letting the media know you’re “press friendly”. That is; you are a willing and eager participant. You’re also going to take the steps to help the media put out an informative story.

Fourth, you are saying to the media that you are a news source. They may not do a story on your current release, but will “bookmark” you as a reference if and when they have story that is within your subject matter.

And last…but definitely not least…persistence pays off! Having a steady flow on news to the media will eventually get you that “big story”. It may just influence that reporter that put you on the back burner for a “someday story” or it may create a familiarity with the press…a trusted source.

~Bill

We get many emails every day asking about our products and services. Many questions are very good ones and help us to improve our information on our press release service website. A question yesterday was a great example of this…”is there a difference between a press release and news release or do you use the phrases interchangeably on your website?…”

Here’s are reply:

Yes there is a difference, the old term is press release, the new term is news release. The new term encompasses the web and the idea that “news releases” are not just for the traditional media…they are also for the new media, direct to consumers/B2B and for SEO optimization.

We have decided to add a page to our main website in the press release tips section at some point in the near future to fully explain what the difference is between a press release and a news release…and what are some the key advantages of what a news release can do for our clients.

~Bill